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Fat Jewish.jpg
Fat Jewish2.JPG

FatJewish survival for the #PLEDGEWORLD campaign


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FatJewish survival for the #PLEDGEWORLD campaign


Fat Jewish.jpg

THE BRIEF


THE BRIEF


The Brief


 

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The Solution


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As part of BecauseXM’s campaign for BLU, #PLEDGEWORLD, Insta star the Fat Jewish made a Pledge, to conquer his fear of the outdoors, closed toe shoes and…..clowns.

 

We produced a fast paced, hard hitting, slightly crazy wild weekend of survival in the North Carolina woods so Fat J could take his fears head on. Equipped in speedos, a high vis vest and a handy survival bag from woodsman Eddy, Fat J embarks on his greatest (and only) adventure yet…..

Our experience Producing with Bear Grylls was key here in setting up and delivering in a tight timeframe with high profile talent.