The YHA were raising awareness of their youth charity, which transforms young lives stricken by inescapable challenges such as poverty, illness and bereavement. Teaming up with agency Cubo, they wanted a series of videos to communicate 'The Adventure Effect’, how young people can benefit from adventure in the outdoors, by taking it away from someone who lives off it - Author and Adventurer Alastair Humphreys.

We worked with Cubo to develop a parallel story structure, shot in the wilds of the Lake District. Alastair was confined in ‘The Lab’, a small space devoid of any stimulation. Meanwhile, a group of young people were experiencing adventure in the outdoors for the very first time. The end result was a series of poignant videos forming a web and social campaign.

The project was shot using techniques developed on broadcast television series Hunted to provide a continuous fixed rig capturing the key moments in the lab. Managing all the practical elements of the campaign concept, Secret Compass provided location research and management, permits, logistics, the medical, safety and risk management, as well as the camera crew and post-production services.