The Brief

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The Brief

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Salomon sought an adventure weekend to launch the brand new Salomon Outline GTX shoe. They tasked agency Brand Wave Marketing to produce a product launch campaign for social channels, utilising winners of a competition to create unstaged and authentic video and user-generated content using the hashtag #salomonoutline.

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The solution

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We worked with Brand Wave to host an adventure weekend in Wales, to capture the competition winners packrafting, hiking, zip-lining and abseiling their way through the Brecon Beacons, spending one night camping in the forest. The end result was a collection of 30-60 second clips to form the social campaign, and user-generated content through #salomonoutline.

Managing all the practical elements of the campaign concept, Secret Compass provided location research and management, permits, logistics, the medical and industry-leading outdoor guides.